Badassery by B: From Coup Zones to Confidence

Host Todd Bailey talks with Beatrice Gutknecht about her international life journey — growing up in Australia, living in Myanmar and Thailand, and now based in Valencia, Spain — and how personal loss, a military coup, and major life changes pushed her to reclaim her voice and launch Badassery by B.

The episode explores resilience, overcoming fear, and repositioning businesses by changing message and operations rather than reinventing the wheel, plus real examples of how Beatrice helped established companies pivot and stand out.